Finch
Finch is on a mission to decode sustainability by scoring everyday products based on environmental footprints and real reviews. We created a relatable, colorful brand that celebrates science and making easy, sustainable swaps every day.
Since our launch, Finch has raised $4.4 million in funding, lead by the founder of the browser extension Honey. They have secured partnerships with Microsoft Bing and Bed Bath & Beyond and have been featured by FastCompany and the Today Show.
Finch was the 2022 Anthem Awards winner for purpose-driven companies in design and innovation in Responsible Technology and Sustainability, Environment & Climate.
CLIENT
Finch
AGENCY
Ugly Wolf, Branding & Design
Storyroot, Strategy & Copy
ROLE
Brand Strategy Support
Brand Name Support
Visual Identity
Illustration
Web Design
Product Design
User Testing
Email & Social Marketing
Video
Website Design
Content Creation
“Ugly Wolf brought our company to life and are so much more than our designers - they're truly our strategic partners. As a founder, there are constantly a million things to worry about. For us, beautiful branding is never one of them.
—Lizzie Horvitz, Founder & CEO, Finch
TEAM
Katie Kravit, Identity, Creative Direction, Product Design, Content Creation
Julie Steinhagen, Creative Direction
Katie James (Storyroot), Strategy, Naming, Copy
Max Millermaier, Video Animation
Niege Borges, Illustration
Press & Awards
Silver, Design for Responsible Technology
Product, Innovation, or Service Category
Anthem Awards, 2022
Bronze, Design for Sustainability, Environment, & Climate
Product, Innovation, or Service Category
Anthem Awards, 2022
This browser extension helps you buy more sustainable products on Amazon
Fast Company, 2021
